The One Minute Introduction

A question that crops up quite often when I am talking about networking is “what do I say in my one minute intro?” so I thought it might be helpful if I explained how I approach networking introductions to a group.

The beginning and the end

The most important sections of your introduction are the beginning and end, so spend some time crafting your opening – where you briefly summarize what you do – and closing sentences and commit them to memory.

The beginning is important for you, because it gets you over that nervous starting off stage and the ending is important for the people listening – you want to end strong, with a clear message. That is why a closing strapline is so good.

Then you need to work out the bit in the middle:

I usually try to say something different here each time I speak; so you could:

Share advice

Share some useful tips on how to do something related to your business, for example I have shared advice on how to proof a piece of work.

Explain how/why you do something in a certain way

We all have skills that we have developed and use regularly in our business – give us that detailed example – it demonstrates you really know what you are doing.

Tell us what you have been talking about recently?

Frequently I will get several calls from different people but they are all focussed on one particular subject (it’s leaflet distribution for me this week!). What is your “topic of the moment”?

Tell us what you have been working on recently?

Perhaps I have been reading advice from the Advertising Standards Authority so I will talk about the ASA and the requirement to ensure adverts comply with their guidelines.

Share some news relating to your business sector 

Has there been a piece of market research published, a report presented by a national body or a new piece of legislation that will affect your business?

The reason I try and identify topics in areas that I have been talking about or working on is that they are all subjects I know and can talk about with ease. I am not having to memorise something unfamiliar. I am talking about my business, the way it works and the wider context in which I operate – and I can quite comfortably do this for days on end!

… and most importantly so can you about your business.