Switching Things Up

After you have been networking for a while it is very easy to slip into a routine. You visit the same groups; you know lots of people who you always talk to and you have your introduction about your business word perfect.

All of this is great because networking, like all things marketing, is about being regular and repetitive so people get to know you, remember you and develop trust in your capabilities.

But sometimes it is good to push yourself out of your comfort zone and mix it up a bit:

Visit A New Group

Search out groups / events you haven’t attended before or perhaps haven’t been along to for a while and schedule these into your diary alongside your regular meetings.

Talk to Different People 

Tempting as it is to catch up with your networking “friends” make a point, at every meeting you attend, of talking to other people as well.

Firstly, people you have never met before; perhaps you can go and speak to a new visitor at one of your regular groups and make them feel welcome.

Secondly, there will be people who you know superficially i.e. you have been introduced so you know their name and the headline of what they do but you have never had a proper conversation with them; go and seek them out and get to know them better.

Mix Up Your Thirty Second Introduction

When did you last update your thirty second intro? Yes, I know I always recommend keeping your opening and closing pretty much the same but that gives you plenty of scope to say something different each time in the middle.

Every time you present your business in the introductions round detail specific and crucially, different, examples of the service / product you provide – this will mean people will want to listen to what you say and are much more likely to remember it.

Sit Somewhere Different

Finally, the most challenging suggestion of all…

Sit in a different seat!

Yes, I know that is scary but when I put the chairs out at Coffee and Connect I know exactly who is going to sit in many of those seats so I would encourage you to try sitting somewhere different. You will talk to different people and gain a completely new perspective on the one-minute introductions.

Of course, switching it up like this may make you feel that you are back at the beginning again, just like when you started networking. However, it is very easy to fall into a too comfortable routine whereas mixing things up can open up many more new contacts and opportunities for you.