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Regular Networking Brings Results

I have spent my whole career in marketing and sales and the one thing I can say, with total certainty, is that there is never any “quick fix”. Yes, you can get a lot of short-term visibility with some marketing techniques, but long-term, consistent success requires time, effort and patience. This is never more true than when it comes to networking. Visibility is everything – you have to turn up and put the effort in, otherwise people will forget about you. I realise this sounds harsh and I don’t mean it to be, but successful networking is built on establishing
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Getting the most out of an Expo as a visitor

Exhibition season is now well underway and many of you will be attending as visitors. Usually I am on an Exhibition stand at an Expo but recently I simply went along as a visitor and I think you can say I really embraced the experience, as I was exhausted by the end of it! So I thought it might be helpful to share my top tips for getting the most out of the Expo experience as a visitor. * The most important bit of advice I can share is that an Expo is really just a (very!) large networking event,
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Networking can help you demonstrate your own “Point of Difference”

I spent the first part of my marketing career working for large corporates in the field of science and healthcare. Whilst the products were exciting and innovative, marketing was classical and I spent a lot of time analysing markets, could conduct a conversation purely in acronyms and was a master of the PowerPoint presentation! However, whilst I don’t miss the slow-moving corporate decision-making process the knowledge I gained was priceless, because regardless of whether you are working for a large business, are a self-employed freelancer or run your own small business (and I have done all three) the fundamentals of
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