The broader benefits of networking

Whilst we may not have had meetings in August I have still been having lots of conversations about Coffee and Connect and many of these initial “tell me more about Coffee and Connect” queries developed into fascinating discussions about how to build a successful business.

I have spoken to people who are just starting their business and are putting together initial sales and marketing plans. I have also had discussions with established businesses who are looking to diversify and widen their product range/services; businesses looking for premises; businesses wanting to recruit staff and the perennial favourite of all small business owners everywhere – relinquishing control and outsourcing some of the day to day operations and the practicalities of how to do this; to name just a few examples.

Those of you who know me will not be surprised to learn that I have lots to say on all these subjects! This is, in part, because of my own experience (17 years of running my own business) but it is also because I have had discussions with so many of you at Coffee and Connect meetings on these (and many other) subjects related to running a successful business.

One thing I can say is that there is never any definitive “right” or “wrong” answer to these questions but talking to other people who have experienced similar challenges and found solutions is extremely helpful – both from a practical perspective e.g. “Have you tried xxx?” and in terms of speaking to other people who understand your question because they have been there too.

Getting to know other local business people who have a wealth of experience and knowledge is, I believe, one of the main benefits of networking … and of course the counterpart to this is that they get to understand you and your business as well so can offer informed input.

The other personal note I would add is that I simply love talking business (business is fun – well it should be if you are running your own company) and often I find that a random discussion at a networking event will spark an idea for something I can do in my own business.

So if you and your business could benefit from a broader perspective why not come along to Coffee and Connect.

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